Gambling companies all over the world need effective marketing strategies if they want to advertise their products efficiently and reach out to more customers. This is more complicated in countries like Canada because of the gambling laws, but some companies always find a way.
People choose their favorite iGaming website based on different criteria. For example, one of the factors in choosing the operator is the huge selection of betting possibilities offered by Betano Canada, a company that has become the leader in many countries worldwide. Sadly, some brands are completely different and gain new customers solely because of their excellent marketing campaigns.
We won’t go into details about the different marketing tactics used by bookies and casinos in Canada because there are loads of them. Instead, this article will pay more attention to something specific – SEO. The latter has been one of the driving engines of online marketing and the reason why so many businesses have become even more successful. Naturally, Canada’s top-tier gambling sites are also interested in it, so let’s see how are they using it ot their advantage.
Basic SEO for gambling companies
The fact that not that many sites for gambling in Canada have started implementing SEO tactics is surprising, to say the least. However, if we look at their platforms, we can see that some of them have started doing the basic optimization needed to stand out.
For example, most of the websites have easy-to-use platforms and provide customers with different subcategories. By doing this, they allow clients to locate the thing they want much easier, which is always a plus in the eyes of the search engine. In fact, that’s one of the reasons why there are different gambling apps people can get.
When talking about search engines, pretty much all gambling sites in Canada will only focus on Google because it is the most popular one. However, some sites also optimize their page for Bing, Yandex, and other kinds of browsers. The good newsies that Google is the preferred option in North America, so companies on a budget do not need to invest funds in other platforms.
Some sites use tons of backlinks
SEO is a pretty complicated topic to discuss in a single article, but let’s just say that one of the things that makes it more effective is links. Google has said it several times and it’s been proven that a website with more quality links will almost always rank higher than the one with no links.
By using the word “links”, we want to say that a different website has to have an article or a page that links to the given gambling site in Canada. Doing this increases the latter’s trustworthiness and ranks it higher in the Search Engine.
Of course, securing backlinks is a complicated process that takes a lot of time if you do not focus on it. Sadly, brands are often forced to pay a lot of money to other sites to link to them, so creating a successful link-building strategy can be a costly endeavour that may not always provide good results. That’s one of the reasons why only a few gambling companies in Canada have been focusing on it.
Some gambling brands have a forum or a news section where they write articles to cover their topical authority
One of the terms used by many digital marketing specialists worldwide is topical authority. This is used to describe a situation where a given website has covered all of the topics relevant to its niche. It is a complicated procedure that takes a lot of time, but once done, it allows the specific site to rank much higher on Google than usual.
Creating a topical map in online gambling is a procedure that can take months, even if gambling sites hide the best content creators on the planet. There are so many topics to cover that companies need to spend an insane amount of money to be able to do this. As a result, there are only a handful of brands around the world that even begin doing this.
Instead of using this money on something that may not work, many sites prefer to pay for Google ads because it seems like a more secure option. Although it might be true, this is not a long-term solution because ads are expensive, and Google is sensitive when it comes down to gambling content.